ABOUT TRAVIS WALLACE
THE LEADER IN REINVENTION
"REINVENTION ISN'T SOMETHING YOU DO ONCE. IT'S A WAY OF LIFE."
— TRAVIS WALLACE
Travis Wallace believes reinvention isn’t optional—it’s a requirement. From athlete to elite coach, Travis has lived through the transformative power of reinvention. His mission is simple: help people break free from stagnation, master their mind, body, and identity, and step into their next evolution.
What started as a personal journey quickly grew into a mission to help others achieve the same. Travis is the creator of The FR4MULA—a 4-phase process that drives lasting transformation. Through his work in The 100 Day Reinvention and The Reinvention Lab, he teaches clients how to embrace change, develop unshakable confidence, and achieve the kind of growth that lasts a lifetime.
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TRAVIS' REINVENTION JOURNEY
Before he was a coach, Travis Wallace was a competitor. As a Division 1 basketball player at the University of North Florida, Travis experienced firsthand the drive, discipline, and mental toughness required to excel. But like many high performers, he faced an identity crisis after his playing days ended.
Instead of staying stuck, he chose reinvention. Travis went on to become a personal strength coach for NBA Champion Kyle Lowry, an achievement that reflected his rise to the top of his field. However, even with this career-defining role, Travis realized something deeper: success without growth is empty. That realization marked the start of his ultimate reinvention—not just for himself, but for others.
REINVENTION RESOURCES
REINVENTION IS A REQUIREMENT
BOOK
Unlock the mindset, strategies, and tactics to take control of your reinvention journey. With the Reinvention is a Requirement book. Dive into Travis Wallace’s proven methods for mental, physical, and professional growth.
BREAK FREE FROM THE STAGNATION CYCLE
FREE PDF GUIDE
Feeling stuck? The Break Free from the Stagnation Cycle guide is your blueprint to escape mental, physical, and professional stagnation. This free, downloadable PDF will help you recognize the signs of stagnation and give you clear steps to break the cycle and get back on track.
THE CREATOR OF THE FR4MULA
At the heart of Travis’ work is The FR4MULA—a simple but powerful 4-phase process designed to drive continuous growth and evolution. This system combines mindset mastery, physical transformation, and purposeful action. The 4 phases are:
Rewire: Shift your beliefs and redefine your identity. This is where the mental work begins, breaking free from old limitations.
Recommit: Lock in non-negotiable daily habits that create unstoppable momentum. No excuses. No exceptions.
Reinvent: Take focused action every day to create a stronger mind, body, and identity. This is where growth happens.
Repeat: Every level of growth requires a new level of reinvention. Once you master one level, you prepare for the next. This is continuous growth.
JOIN THE MOVEMENT
If you’re ready to go from stuck to unstoppable, The FR4MULA is your path forward. Whether you’re seeking self-guided growth through The FR4MULA School or direct coaching in The Reinvention Lab, Travis Wallace has created the tools, process, and path to help you achieve it. Take control. Rewire your mind. Recommit to growth. Reinvent yourself. And when it’s time, Repeat.